In addition to the core components, through supplier partnerships, the venue shall also serve as a flexible retail space for merchandise such as clothing, accessories, skin and beauty care products etc. Regarding equipment/product selection, the ambition is to embrace leading edge, state-of-the-art, equipment/products including digital solutions. However, at its heart, the delivery and management of personalised, memorable seven (7) star service shall be developed and deployed as a key competency.

Whether sampled as a whole, or consumed in discrete elements, the brand associated with these venues, shall differentiate itself (from market competitors) by imparting upon the consumer an indelible, seven (7) star, comprehensive, and exclusive, experience - an experience that offers best-in-class services, and products, across all represented categories